{"id":1250,"date":"2024-12-21T12:56:51","date_gmt":"2024-12-21T12:56:51","guid":{"rendered":"https:\/\/sekmesreceptai.lt\/index.php\/2024\/12\/21\/bluesky-turi-issiskirti-is-kitu-socialines-ziniasklaidos-platformu\/"},"modified":"2024-12-21T12:56:51","modified_gmt":"2024-12-21T12:56:51","slug":"bluesky-turi-issiskirti-is-kitu-socialines-ziniasklaidos-platformu","status":"publish","type":"post","link":"https:\/\/sekmesreceptai.lt\/index.php\/2024\/12\/21\/bluesky-turi-issiskirti-is-kitu-socialines-ziniasklaidos-platformu\/","title":{"rendered":"\u201eBluesky\u201c turi i\u0161siskirti i\u0161 kit\u0173 socialin\u0117s \u017einiasklaidos platform\u0173"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Po rinkim\u0173 daugelis amerikie\u010di\u0173 su\u017einojo apie nauj\u0105 socialin\u0117s \u017einiasklaidos platform\u0105 \u201eBluesky\u201c. Lapkri\u010dio prad\u017eioje per vien\u0105 dien\u0105 prie \u201eBluesky\u201c prisijung\u0117 1 milijonas \u017emoni\u0173, o kai kurie ekspertai sujung\u0117 ta\u0161kus, kurie nepatenkino X naudotoj\u0173, kurie b\u0117go nuo pakeitim\u0173, kuriuos Elonas Muskas \u012ftrauk\u0117 \u012f X, kad i\u0161bandyt\u0173 Bluesky kaip alternatyv\u0105. Bet kas bus toliau po pradinio triuk\u0161mo ir spartaus \u201eBluesky\u201c augimo?<\/p>\n<p>Kelley Muhsemann, \u201eRW Rog\u00e9 and Company Inc.\u201c rinkodaros vadov\u0117, pirm\u0105 kart\u0105 i\u0161girdo apie Bluesky, kai jos vir\u0161ininkas reikalavo jai sukurti profil\u012f. \u201eJis sak\u0117, kad ji spar\u010diai auga, ir a\u0161 manau, kad kaip verslo savininkas jis tiesiog nori u\u017etikrinti, kad m\u016bs\u0173 \u012fmon\u0117 i\u0161likt\u0173 prie\u0161 konkurentus ir i\u0161likt\u0173 aktuali\u201c, \u2013 sako ji. Ta\u010diau ji visada jaut\u0117 nenor\u0105 prisijungti prie naujesni\u0173 socialin\u0117s \u017einiasklaidos platform\u0173. \u201eFinansini\u0173 paslaug\u0173 pramon\u0117s rinkodaros srityje dirbu daugiau nei de\u0161imtmet\u012f, o per t\u0105 laik\u0105 tik pusantro tinklo u\u017e \u201eFacebook\u201c, \u201eLinkedIn\u201c ir \u201eTwitter\u201c tapo pagrindiniais \u2013 \u201eInstagram\u201c yra vienas, o \u201eTikTok\u201c \u2013 pus\u0117. d\u0117l art\u0117jan\u010dio galimo u\u017edraudimo JAV. Savo karjeroje ma\u010diau daug nauj\u0173 ir \u012fdomi\u0173 socialini\u0173 tinkl\u0173, kurie \u012fsi\u017eiebia ir greitai perdega.<\/p>\n<p>Taigi, nors ji padar\u0117 tai, ko jis pra\u0161\u0117, ypa\u010d siekdama u\u017etikrinti, kad ji patraukt\u0173 u\u017e rankenos, kurios galb\u016bt nor\u0117s ateityje, ji taip pat atra\u0161\u0117: \u201eD\u017eiaugiuosi gal\u0117dama ten skelbti, bet kas kelerius metus naujas socialinis tinklas bando \u012fsiver\u017eti \u012f \u201edidel\u012f\u201c. 3\u201c, ir labai nedaugeliui pavyko. Pamatysime, kaip \u010dia seksis!&#8221; Jos susir\u016bpinimas atspindi kit\u0173 ekspert\u0173 po\u017ei\u016br\u012f \u012f tai, k\u0105 ji apib\u016bdina kaip \u201eTwitter praeities vaiduokl\u012f\u201c \u2013 Bluesky.<\/p>\n<p><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/12\/21\/bluesky-turi-issiskirti-is-kitu-socialines-ziniasklaidos-platformu\/#Kaip_sekasi_Bluesky\" >Kaip sekasi Bluesky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/12\/21\/bluesky-turi-issiskirti-is-kitu-socialines-ziniasklaidos-platformu\/#Kodel_daugelis_X_konkurentu_zlunga_po_pradinio_populiarumo\" >Kod\u0117l daugelis X konkurent\u0173 \u017elunga po pradinio populiarumo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/12\/21\/bluesky-turi-issiskirti-is-kitu-socialines-ziniasklaidos-platformu\/#Bluesky_pergales_ir_issukiai\" >Bluesky pergal\u0117s ir i\u0161\u0161\u016bkiai<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-how-is-bluesky-doing\"><span class=\"ez-toc-section\" id=\"Kaip_sekasi_Bluesky\"><\/span>Kaip sekasi Bluesky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dabartinis \u201eBluesky\u201c naudotoj\u0173 skai\u010dius yra daugiau nei 25,5 milijono registruot\u0173 vartotoj\u0173, o \u0161io ra\u0161ymo metu jis priauga 0,9 vartotoj\u0173 per sekund\u0119. Nors tai n\u0117ra toks intensyvus, kaip j\u0173 augimas lapkri\u010dio prad\u017eioje, jis vis tiek yra didelis. Ta\u010diau, prie\u0161ingai, \u201eThreads\u201c neseniai paskelb\u0117, kad nuo gruod\u017eio vidurio kas m\u0117nes\u012f pritrauk\u0117 300 milijon\u0173 aktyvi\u0173 vartotoj\u0173.<\/p>\n<p>Remiantis \u201eSideweb\u201c duomenimis, dauguma dabartini\u0173 \u201eBluesky\u201c vartotoj\u0173 yra Jungtin\u0117se Amerikos Valstijose \u2013 44,5 proc. Po to seka Kanada ir Jungtin\u0117 Karalyst\u0117, kurios abi sudaro beveik 6 % vartotoj\u0173.<\/p>\n<p>\u0160iuo metu \u201eBluesky\u201c konkurent\u0173 m\u0117nesio apsilankym\u0173 skai\u010dius apima 5,9 mlrd. \u201eInstagram\u201c ir 12 mlrd. \u201eFacebook\u201c. 2024 m. lapkri\u010dio m\u0117n. \u201eBluesky\u201c svetain\u0117je apsilanko 4,5 mln. <\/p>\n<p>Nors kit\u0105 savait\u0119 po rinkim\u0173 \u201eBluesky\u201c atsisiuntimo vietoje \u201eApple App Store\u201c u\u017e\u0117m\u0117 pirm\u0105j\u0105 viet\u0105, ji nepateko \u012f \u201eApple\u201c 20 nemokam\u0173 atsi\u0173st\u0173 program\u0173 s\u0105ra\u0161\u0105 2024 m. Kai kurie netgi prognozuoja, kad ji nepateks \u012f 100 geriausi\u0173. atsisi\u0173st\u0173 program\u0173 iki 2024 m. pabaigos.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-do-many-x-competitors-crumble-after-initial-popularity\"><span class=\"ez-toc-section\" id=\"Kodel_daugelis_X_konkurentu_zlunga_po_pradinio_populiarumo\"><\/span>Kod\u0117l daugelis X konkurent\u0173 \u017elunga po pradinio populiarumo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Socialin\u0117s \u017einiasklaidos ekspertai jau de\u0161imtme\u010dius bando i\u0161siai\u0161kinti, kas daro socialin\u0117s \u017einiasklaidos platform\u0105 s\u0117kming\u0105 ir d\u0117l ko ji \u017elunga. \u0160ie metai ai\u0161kiai parod\u0117, kad atsakymas i\u0161 dalies persipyn\u0119s politikoje. <\/p>\n<p>\u201e\u017dmon\u0117s ie\u0161kojo \u201eTwitter\u201c alternatyvos nuo tada, kai Elonas Muskas u\u017e\u0117m\u0117 vald\u017ei\u0105; kai kurie X neken\u010diantys yra politi\u0161kai apkaltinti, bet kai kurie kiti tiesiog nem\u0117gsta platformos, kuri\u0105 naudojo daugel\u012f met\u0173, pakeitimais\u201c, \u2013 sako Toni Marino, SEO konsultantas Man\u010desteryje, Anglijoje. \u201eDuomenys taip pat rodo did\u017eiul\u012f \u0161uol\u012f i\u0161kart po JAV rinkim\u0173 rezultat\u0173 paskelbimo&#8230; Tai rodo, kad daugelis \u017emoni\u0173 tiesiog tolsta nuo X, nes jau\u010dia, kad tai neatspindi j\u0173 politini\u0173 \u012fsitikinim\u0173.<\/p>\n<p>\u201ePagrindin\u0117 problema, kuri\u0105 matau su kitomis konkuruojan\u010diomis platformomis, yra j\u0173 pajam\u0173 gavimo strategija. Vis dar nesuprantu, kaip X konkurentai gali imti prenumeratos mokest\u012f arba priversti \u012fmones reklamuotis, jei jos nesugeba pritraukti daugiau \u017emoni\u0173 nei X. \u012emon\u0117 tiesiog mok\u0117s u\u017e tokio tipo parodymus platformose, kurios jau turi did\u017eiausi\u0105 auditorij\u0105. \u201c \u2013 priduria Marino. \u201eX konkurentai gal\u0117t\u0173 gerai susiskirstyti \u012f segmentus ir tikrai giliai pasinerti \u012f problemas t\u0173, kurie n\u0117ra X ir bando i\u0161sikapstyti sau ni\u0161\u0105, ta\u010diau, kaip yra dabar, jie visi bando padaryti Twitter V2, o tai, mano nuomone, ilgalaik\u0117je perspektyvoje yra nes\u0117kminga strategija.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-bluesky-s-wins-and-challenges\"><span class=\"ez-toc-section\" id=\"Bluesky_pergales_ir_issukiai\"><\/span>Bluesky pergal\u0117s ir i\u0161\u0161\u016bkiai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Su naujomis platformomis atsiranda nauj\u0173 dvejoni\u0173. Muhsemannas sako, kad nors \u201eBluesky\u201c profiliai ir turinio k\u016brimas yra gana paprasti, gali kilti ir kit\u0173 i\u0161\u0161\u016bki\u0173. \u201eFinans\u0173 sektoriuje problema labiau susijusi su \u201ebiurokratija\u201c. Ar galiu skelbti turin\u012f \u201eBluesky\u201c? Prie\u0161 dvylika met\u0173 finans\u0173 patar\u0117jai negal\u0117jo nieko paspausti \u201ePatinka\u201c \u201eFacebook\u201c, nes tai buvo laikoma patvirtinimu. \u0160iandien socialin\u0117je \u017einiasklaidoje turime \u0161iek tiek daugiau laisv\u0117s, bet viskas, kas nauja, gali finans\u0173 pasaulyje riboti\u201c, \u2013 sako ji.<\/p>\n<p>Pradiniai paketai yra vienas i\u0161 labiausiai m\u0117gstam\u0173 \u201eBluesky\u201c aspekt\u0173. Pavyzd\u017eiui, u\u017euot ie\u0161koj\u0119 ir ie\u0161kodami m\u0117gstam\u0173 sporto \u017evaig\u017ed\u017ei\u0173 paie\u0161kos juostoje, pradiniai paketai suteikia prieig\u0105 prie temini\u0173 profili\u0173 rinkini\u0173, kuriuos galite sekti vienu spustel\u0117jimu.<\/p>\n<p>CNET prane\u0161a, kad tarp \u201eTwitter\u201c pasitraukusi\u0173j\u0173 yra atstov\u0117 Alexandria Ocasio-Cortez ir <em>\u017dvaig\u017ed\u017ei\u0173 karai<\/em> \u017evaig\u017ed\u0117 Markas Hamilas prisijung\u0117 prie svetain\u0117s. O tiems, kurie nori vakaryk\u0161\u010dio \u201eTwitter\u201c, <em>\u201eNew York Times\u201c.<\/em> sako, kad Bluesky ar\u010diausiai i\u0161 j\u0173 vis\u0173 priart\u0117jo prie jo m\u0117gd\u017eiojimo. Priklausomai nuo to, kas j\u016bs esate ir kokia socialin\u0117 \u017einiasklaida jums patinka, tai gali b\u016bti laim\u0117jimas arba problema.<\/p>\n<p>Prane\u0161ime spaudai Marino prognozavo, kad Bluesky tur\u0117s ka\u017ekaip i\u0161siskirti nuo X, jei nori klest\u0117ti, galb\u016bt sutelkdamas d\u0117mes\u012f \u012f kairi\u0105sias centro vertybes. Bluesky neatsak\u0117 \u012f pra\u0161ym\u0105 pakomentuoti tolesnius veiksmus.<\/p>\n<p>Muhsemannas sako: \u201eTaip pat galima k\u0105 nors pasakyti apie tai, kaip Instagram, YouTube ir TikTok \u017eeng\u0117 \u012f vir\u0161\u0173. Kad ir kaip a\u0161 esu skepti\u0161kas, niekada ne\u017einai, kuri nauja socialin\u0117 platforma gali b\u016bti did\u017eiausias hitas.<\/p>\n<p class=\"has-small-font-size\"><em>Mojahido Mottakino\/shutterstock.com nuotr<\/em><\/p>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=();t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)(0);\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '771015053018992');\nfbq('track', 'PageView');\n<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.success.com\/bluesky-must-differentiate-itself-from-other-social-media-platforms\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po rinkim\u0173 daugelis amerikie\u010di\u0173 su\u017einojo apie nauj\u0105 socialin\u0117s \u017einiasklaidos platform\u0105 \u201eBluesky\u201c. Lapkri\u010dio prad\u017eioje per vien\u0105&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1251,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[2370,113,2371,2372,2018,2373,613,2374],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sekmes-istorijos-patarimai","tag-bluesky","tag-is","tag-issiskirti","tag-kitu","tag-platformu","tag-socialines","tag-turi","tag-ziniasklaidos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":0,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/media\/1251"}],"wp:attachment":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}