{"id":1036,"date":"2024-11-29T12:08:32","date_gmt":"2024-11-29T12:08:32","guid":{"rendered":"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/"},"modified":"2024-11-29T12:08:32","modified_gmt":"2024-11-29T12:08:32","slug":"kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni","status":"publish","type":"post","link":"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/","title":{"rendered":"Kaip j\u016bs\u0173 ne pelno organizacija gali pasiekti savo tikslus \u0161\u012f antradien\u012f"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Art\u0117ja dovanojimo antradienis, o ne pelno organizacijoms laikas prad\u0117ti kreiptis ir pra\u0161yti auk\u0173. Ta\u010diau ar po \u012ftempto rinkim\u0173 sezono, per kur\u012f aukotojai aukodavo \u012f kair\u0119 ir de\u0161in\u0119, \u017emon\u0117s pasiruo\u0161\u0119 reaguoti \u012f daugiau pra\u0161ym\u0173? O k\u0105 ne pelno organizacijos gali padaryti, kad met\u0173 pabaigoje patenkint\u0173 savo pajam\u0173 poreikius?<\/p>\n<p>Keletas ekspert\u0173 dalyvavo aptardami dabartin\u0119 aplink\u0105 ir tai, kaip \u0161iais metais gali klest\u0117ti ne pelno organizacijos.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Nepaisant_galimo_rinkimu_%E2%80%9Edonoru_nuovargio%E2%80%9C_ne_pelno_siekianciu_auku_skaicius_gali_padideti\" >Nepaisant galimo rinkim\u0173 \u201edonor\u0173 nuovargio\u201c, ne pelno siekian\u010di\u0173 auk\u0173 skai\u010dius gali padid\u0117ti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Nesidrovekite\" >Nesidrov\u0117kite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Budai_padidinti_aukas_si_dovanojimo_antradieni\" >B\u016bdai padidinti aukas \u0161\u012f dovanojimo antradien\u012f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Aiskiai_nurodykite_ko_prasote\" >Ai\u0161kiai nurodykite, ko pra\u0161ote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Bukite_kurybingi\" >B\u016bkite k\u016brybingi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Venkite_priversti_zmones_jaustis_kaltais\" >Venkite priversti \u017emones jaustis kaltais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Parodykite_donorams_kodel_ju_donoryste_yra_svarbi\" >Parodykite donorams, kod\u0117l j\u0173 donoryst\u0117 yra svarbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Sukurti_santykius\" >Sukurti santykius<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sekmesreceptai.lt\/index.php\/2024\/11\/29\/kaip-jusu-ne-pelno-organizacija-gali-pasiekti-savo-tikslus-si-antradieni\/#Padeti_zmonems_ka_nors_pakeisti\" >Pad\u0117ti \u017emon\u0117ms k\u0105 nors pakeisti<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-despite-potential-election-donor-fatigue-nonprofit-donations-may-increase\"><span class=\"ez-toc-section\" id=\"Nepaisant_galimo_rinkimu_%E2%80%9Edonoru_nuovargio%E2%80%9C_ne_pelno_siekianciu_auku_skaicius_gali_padideti\"><\/span>Nepaisant galimo rinkim\u0173 \u201edonor\u0173 nuovargio\u201c, ne pelno siekian\u010di\u0173 auk\u0173 skai\u010dius gali padid\u0117ti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Daugelis \u017emoni\u0173 aukojo per paskutinius prezidento rinkimus, bet jie vis tiek gali b\u016bti suinteresuoti paaukoti savo m\u0117gstamai labdarai \u0161i\u0105 \u017eiem\u0105. Jie netgi gali paaukoti daugiau nei \u012fprastai, teigia Benas Milleris, socialini\u0173 ger\u0173 technologij\u0173 bendrov\u0117s \u201eBonterra\u201c duomen\u0173 mokslo ir analiz\u0117s vyresnysis viceprezidentas. <\/p>\n<p>\u201eKadangi (tam tikros) temos (yra) labai svarbios politikos centre, \u2013 sako jis, \u2013 \u017emon\u0117s, kurie remia kandidatus, kurie bando apginti (tam tikras) teises, taip pat pana\u0161iai remia organizacijas tuo pa\u010diu at\u017evilgiu. Dabar tinkamas metas pad\u0117ti toms ne pelno organizacijoms gerai dirbti.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-don-t-shy-away\"><span class=\"ez-toc-section\" id=\"Nesidrovekite\"><\/span>Nesidrov\u0117kite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nors pra\u0161ymas gali jaustis \u012fkyrus, pelno siekian\u010dioms korporacijoms nekyla problem\u0173 reguliariai reklamuoti ir pra\u0161yti \u017emoni\u0173 pirkti j\u0173 produktus, ai\u0161kina Milleris. Be to, ne pelno organizacijos netur\u0117t\u0173 vengti pra\u0161yti paramos, ypa\u010d jei tai, k\u0105 jie daro, yra naudinga \u017emon\u0117ms ir pasauliui.<\/p>\n<p>\u201eJei darai gerai, niekada netur\u0117tum jaustis kaltas, kad pra\u0161au ko nors duoti\u201c, \u2013 priduria jis.<\/p>\n<p><\/p>\n<p>Nors gali atrodyti, kad antradienis yra vienintel\u0117 diena, kai ne pelno organizacijos gali pra\u0161yti auk\u0173, svarbi yra visa savait\u0117, \u012fskaitant penktadien\u012f prie\u0161 dovanojimo antradien\u012f. \u201eTai beveik savait\u0117 dovanojimo\u201c, &#8211; sako Milleris. \u201eNemanykite, kad visos j\u016bs\u0173 pastangos turi b\u016bti antradien\u012f\u201c.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ways-to-increase-donations-this-giving-tuesday\"><span class=\"ez-toc-section\" id=\"Budai_padidinti_aukas_si_dovanojimo_antradieni\"><\/span>B\u016bdai padidinti aukas \u0161\u012f dovanojimo antradien\u012f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Labai svarbu \u012fsijausti \u012f tai, kaip potencial\u016bs donorai mato j\u016bs\u0173 organizacij\u0105, taip pat b\u016bti tiesioginiu ir originaliu. Gal\u0173 gale, j\u016bs stengiat\u0117s sukurti nuolatinius santykius su aukotojais, o ne kaltinti juos duoti.<\/p>\n<p>\u0160tai keli b\u016bdai, kaip efektyviau pasiekti tikslin\u0119 auditorij\u0105:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-be-clear-with-what-you-re-asking-for\"><span class=\"ez-toc-section\" id=\"Aiskiai_nurodykite_ko_prasote\"><\/span>Ai\u0161kiai nurodykite, ko pra\u0161ote<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u017dmon\u0117s nori pad\u0117ti, nes pasikeit\u0119 jie jau\u010diasi gerai. Ta\u010diau jie taip pat turi tiksliai \u017einoti, k\u0105 gali padaryti ir ar tai jiems \u012fmanoma.<\/p>\n<p>Tod\u0117l visi\u0161kai ai\u0161ku, kiek kiekviena donoryst\u0117 gali pad\u0117ti asmeniui, gali nueiti daug toliau, nei tiesiog pasakyti: \u201eMums reikia i\u0161tekli\u0173. Pra\u0161au paaukoti, k\u0105 gali\u201c.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-be-creative\"><span class=\"ez-toc-section\" id=\"Bukite_kurybingi\"><\/span>B\u016bkite k\u016brybingi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antradien\u012f vis\u0173 gautieji u\u017elies advokat\u0173 rinkodaros el. lai\u0161kus, tod\u0117l b\u016bkite k\u016brybingi ir sugalvokite originali\u0173 b\u016bd\u0173 susisiekti su savo auditorija. \u201ePabandykite galvoti apie naujovi\u0161kus b\u016bdus, kaip b\u016bti matomiems\u201c, &#8211; sako Milleris. \u201eJ\u016bs pateksite \u012f ry\u0161i\u0173 potvyn\u012f, tod\u0117l i\u0161siskirkite\u201c.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-avoid-making-people-feel-guilty\"><span class=\"ez-toc-section\" id=\"Venkite_priversti_zmones_jaustis_kaltais\"><\/span>Venkite priversti \u017emones jaustis kaltais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tikslas yra apeliuoti \u012f ka\u017ekieno emocijas teigiamai, ta\u010diau b\u016bkite atsarg\u016bs, kad \u017emon\u0117s nesijaust\u0173 kalti. \u201e(Reklamuokite savo ne pelno siekian\u010di\u0105 \u012fmon\u0119) skoningai&#8230; prane\u0161dami apie tai, k\u0105 daro j\u016bs\u0173 organizacija\u201c, \u2013 priduria Milleris. \u201e(Pavyzd\u017eiui, \u201ePa\u017ei\u016br\u0117kite, kaip \u0161is vaikas gavo naudos i\u0161 j\u016bs\u0173 aukos\u201c) yra tai, k\u0105 \u017emon\u0117s nori \u017einoti, ir jie nori paaukoti d\u0117l to.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-show-donors-why-their-donation-matters\"><span class=\"ez-toc-section\" id=\"Parodykite_donorams_kodel_ju_donoryste_yra_svarbi\"><\/span>Parodykite donorams, kod\u0117l j\u0173 donoryst\u0117 yra svarbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u017dmon\u0117s da\u017enai per \u0161ventes jau\u010diasi gerai ir d\u0117l to nori aukoti labdarai. Norint kreiptis \u012f \u0161iuos potencialius donorus, svarbu parodyti konkre\u010dius \u012frodymus, k\u0105 j\u016bs\u0173 organizacija daro, kad pad\u0117t\u0173.<\/p>\n<p>\u201ePrisijunkite prie g\u0117rio\u201c, &#8211; pataria Milleris. \u201e\u0160tai (kod\u0117l) \u017emon\u0117s nori duoti. Galiausiai visi kiti pra\u0161o to paties. (Aukotojai nor\u0117s) duoti j\u016bs\u0173 organizacijai, nes j\u016bs\u0173 organizacija jiems ka\u017ek\u0105 rei\u0161kia.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-a-relationship\"><span class=\"ez-toc-section\" id=\"Sukurti_santykius\"><\/span>Sukurti santykius<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vienas geriausi\u0173 b\u016bd\u0173 parodyti kam nors, kad j\u0173 auka tur\u0117jo \u012ftakos, yra tolesnis veiksmas. Tai sukuria ry\u0161\u012f, o tai savo ruo\u017etu gali paskatinti b\u016bsim\u0105 donoryst\u0119.<\/p>\n<p>Nor\u0117dami sukurti \u0161\u012f ry\u0161\u012f, kiekvienam aukotojui prane\u0161kite, kiek pasikeit\u0117 j\u0173 ind\u0117lis. \u201eGal kit\u0105 ketvirt\u012f (i\u0161si\u0173skite donorui) vaizdo \u012fra\u0161\u0105, kuriame sakoma: \u201eD\u0117l j\u016bs\u0173 \u0161ie \u017emon\u0117s buvo paveikti, \u0161ie gyv\u016bnai buvo i\u0161gelb\u0117ti arba \u0161ie vaikai buvo aptarnauti\u201c, \u2013 sako Sabrina Walker Hernandez, ne pelno siekianti konsultant\u0117. <\/p>\n<p>Ji taip pat rekomenduoja kiekvienam valdybos nariui para\u0161yti asmenin\u012f pad\u0117kos ra\u0161t\u0105. \u201eKiekviename valdybos pos\u0117dyje tur\u0117kite scenarij\u0173, (pad\u0117kite valdybos narius) j\u012f i\u0161ra\u0161ykite (ir) pasira\u0161ys, o generalinis direktorius gal\u0117s surinkti tuos pad\u0117kos ra\u0161tus\u201c, &#8211; sako ji. \u201eTada, kai ateis dovana&#8230; para\u0161ykite (dovanotojo) vard\u0105 ir pasira\u0161ykite (kortel\u0117). Tai rei\u0161kia, kad kiekvienas gaus ranka ra\u0161yt\u0105 pad\u0117k\u0105.<\/p>\n<p>\u0160ie veiksmai leis j\u016bs\u0173 organizacijai \u017eengti auk\u0161\u010diau ir daugiau, ir galiausiai jie gali sukurti svarb\u0173 asmenin\u012f ry\u0161\u012f. \u201eJei j\u016bs\u0173 pelno nesiekianti organizacija s\u0105moningai suk\u016br\u0117 pad\u0117kos, atnaujinimo, galb\u016bt net kal\u0117dinio atviruko akcentus\u201c, \u2013 t\u0119sia Walkeris Hernandezas, \u2013 tie kontaktiniai ta\u0161kai (pad\u0117s u\u017emegzti) santykius su tais donorais.<\/p>\n<p>Dienos pabaigoje tikslas yra pasidalyti istorijomis ir u\u017emegzti ry\u0161ius, kurie paskatins donorus remti j\u016bs\u0173 organizacij\u0105 ilgus metus. \u201eTikslas yra emoci\u0161kai patraukti \u017emones ir taip pat \u012fsitikinti, kad yra b\u016bdas u\u017emegzti santykius\u201c, &#8211; priduria ji. \u201eNiekas nenori jaustis kaip bankomatas\u201c.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-helping-people-make-a-difference\"><span class=\"ez-toc-section\" id=\"Padeti_zmonems_ka_nors_pakeisti\"><\/span>Pad\u0117ti \u017emon\u0117ms k\u0105 nors pakeisti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nepaisant to, kad \u0161iais metais planuojate pasinaudoti Dovanojimo antradienio klimato prana\u0161umais, b\u016btinai m\u0105stykite ne tik, kad i\u0161siskirtum\u0117te. Nebijokite susisiekti su potencialiais donorais ir pasidalykite savo istorija. \u017dmon\u0117s nori \u017einoti, kad j\u0173 pinigai daro k\u0105 nors gero pasaulyje.<\/p>\n<p class=\"has-small-font-size\"><em><strong>Jurijaus A\/Shutterstock nuotr<\/strong><\/em><\/p>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=();t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)(0);\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '771015053018992');\nfbq('track', 'PageView');\n<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.success.com\/nonprofit-fundraising-goals-giving-tuesday\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art\u0117ja dovanojimo antradienis, o ne pelno organizacijoms laikas prad\u0117ti kreiptis ir pra\u0161yti auk\u0173. Ta\u010diau ar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[1934,784,55,11,1931,1932,968,81,1852,1933],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sekmes-istorijos-patarimai","tag-antradieni","tag-gali","tag-jusu","tag-kaip","tag-organizacija","tag-pasiekti","tag-pelno","tag-savo","tag-si","tag-tikslus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/posts\/1036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/comments?post=1036"}],"version-history":[{"count":0,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/posts\/1036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/media\/1037"}],"wp:attachment":[{"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/media?parent=1036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/categories?post=1036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sekmesreceptai.lt\/index.php\/wp-json\/wp\/v2\/tags?post=1036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}